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Search engines unwilling to ‘arbitrate’

Matt Earle, president of Reputation.ca, a Toronto-based firm that helps clients improve their online standing, says that because search engines exist to index material on other sites they don’t have a mechanism for dealing with defamation.

“The reality is they won’t arbitrate decisions about this,” says Earle.

A better chance of getting results, Earle says, is directly approaching the sites where the offensive material is posted.

He says that sometimes, simply sending a “nice email” that explains why you feel you are being libelled is enough to compel a site to remove the material.

But Earle warns there are a number of sites, like the ones where Clayworth was defamed, “that are set up on a borderline-extortion business model.” They charge money to remove defamatory material, he says.

Matt Earle

Founder & President

Matt Earle, Founder of Reputation.ca, is a leading Canadian expert on online reputation management with over 15 years of hands on experience working in the space. Mr. Earle’s educational background includes an H.BSc from the University of Toronto and certification as a Google Professional. His expertise has been acknowledged through national television appearances on CBC, PBS and CTV, being a guest host on CBC radio, and numerous quotes in print and online media.

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